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Customerconsumermarketing customer behaviora broad term that covers individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. consumer behaviorthe process through which the ultimate buyer makes purchase decisions.. web of scienceCHINA CERNET Fderation . fish in the pool customer , client , patron , shopper , consumer Customer is the most general word. A customer is someone who buys something from a particular shop. People who pay to use something such as a transport service can also be called customers . customer . .
